Mayowa GeorgeCustomer Segmentation in MarketingIt’s quite common for a business to offer products or services that are used by different groups of people, for different reasons.Mar 27, 2023Mar 27, 2023
Mayowa GeorgeAchieving success with Influencer MarketingSocial networks have been around since the early 2000s, with apps like Hi5 and MySpace the early precursors for digital platforms that…Jul 2, 2021Jul 2, 2021
Mayowa GeorgeTo all Nigerian citizens.The month of October 2020 will be forever be etched in the minds of Nigerians and the entire world for #EndSARS, a series of protests…Nov 6, 20201Nov 6, 20201
Mayowa GeorgeYour brand needs a voice. Here’s how to give it one.One of the fundamental concepts of any brand is the brand image. Your brand must project an image to the consumer — and it must be an…Jun 15, 2020Jun 15, 2020
Mayowa GeorgePsychographics: The importance of data in marketingSince I started working as the Lead of the Retail Growth for Riby, a Nigerian fintech company, I’ve been obsessed with data.Jan 26, 2020Jan 26, 2020
Mayowa GeorgeinRibyRiby 101: Why cooperatives are the best source of loansIf we carried out a poll, we’d find out that a lot of people belong to cooperatives so they can get easy access to credit facilities.Nov 18, 2019Nov 18, 2019
Mayowa GeorgeinRibyRiby 101: Savings as the building blocks for wealth creationA lot of companies in Nigeria (I mean, a lot of them) sell financial products and services. Investments. Credit. Insurance. Mortgage…Sep 13, 2019Sep 13, 2019
Mayowa GeorgeinRibyRiby 101: An introduction to CooperativesFind out all you need to know about cooperatives in our latest blog post.Aug 22, 2019Aug 22, 2019
Mayowa GeorgeinRibyRiby Cooperative Conference 1.0.: Strengthening Cooperatives To Provide Life’s Basic NeedsOn the 22nd of May, 2018, Riby organized its inaugural Cooperative Conference, a gathering of over 200 people involved in the Cooperative…Jun 4, 2019Jun 4, 2019
